Syntetos. New Market Research - our company deals with realization of marketing surveys in a complete, subject matter scope of such activities. We provide our Customers with information on consumers, competition, suppliers and employees.
Depending on the Customer requirements and possibilities and the focus of the given analysis, we select the most appropriate realization methods. To collect information, we exploit both electronic (internet surveys, extended interviews using common Internet communicators, moderation of discussion groups on private forums) and traditional (telephone interviews, personal interviews at homes and work places of particular respondents, street surveys, focus groups) channels.
Part of the conducted analyses is carried out using already available data (the so-called “desk study”).
Most frequently, we realize the following types of surveys:
- Branch market analysis, including:
- analysis of market structure
- examination of market size and quality
- examination of market trends
- legal regulations
- main market players
- analysis of suppliers and recipients
- distribution channels
- analysis of market opportunities and threats
- Customer satisfaction study
- Service quality study (Mystery Shopping)
- Study of the brand image in Internet
- Study of consumer needs and preferences
- Customer segmentation study
- Testing products, names, packaging and advertisements
Syntetos. New Market Study has already successfully completed projects (among the others) for companies from the following branches: FMCG, civil construction, power industry, pharmaceutical industry, motor industry and gastronomy.
We realize studies for Polish and foreign companies, for investors planning entry to particular markets and companies obtaining funds from European Union sources. We also act as subcontractors, cooperating with consulting companies, marketing and PR agencies as well as other market research agencies.
Our resources include:
- A network of surveyors and hidden clients in the whole Poland
- A data base of respondents for Internet and telephone interviews with the size and structure providing sufficient sample size for most types of study activities
- Long-term experience in marketing research
We provide:
- Help in determining particular study requirements and adaptation of study methods and tools for the particular goal, taking into account the budget attributed for the given activity.
- Preparation of study tools (survey forms and scenarios for study)
- Determining the size and structure of a sample group
- Recruiting surveyors, hidden clients and respondents (in case of Internet study)
- Control over the study results
- Data analysis and elaboration of a survey report
More information for Customers, related with study costs, realization timelines, subject-matter, scope and precision of the conducted study can be found here.
People interested in participation in Internet surveys are invited to fill in a recruitment application form.