The COMPETITIVENESS ENHANCEMENT PROGRAMME is composed of several, strictly interrelated elements:

• Construction of customer data base
• Examination of consumer demand and preferences
• Customer satisfaction research
• Customer segmentation and isolation of the customer group generating the highest profits
• Analysis of customer service standard (and adapting them to the needs of the selected customer group)
• Training employees in terms of customer service standards
• Studies of customer service quality poland polish
  
• Introduction of loyalty programme for customers

The COMPETITIVENESS ENHANCEMENT PROGRAMME is based on a customer relationship management system (CRM).