examination of price flexibilityThis study allows to determine:
- Acceptable price range and optimum price levels
- Forecasted volume of sales in the predefined time period for the given price
- Product purchase probability for the given price
- Comparison of price flexibility for the examined product and competitive products
Price flexibility study may be realized using four methods:
- Market experiment
- Price sensitivity index poland polish
- Price acceptability study
- Product price test in the context of competitive products
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