This study allows to determine:

• Acceptable price range and optimum price levels
• Forecasted volume of sales in the predefined time period for the given price
• Product purchase probability for the given price
• Comparison of price flexibility for the examined product and competitive products

Price flexibility study may be realized using four methods:

• Market experiment
• Price sensitivity index poland polish
  
• Price acceptability study
• Product price test in the context of competitive products