This study focused on supervision of selected distribution points in terms of:

• Exposition and location of products on shop racks
• Observing good merchandising principles poland polish
  
• Presence of particular brands
• Share of particular brands in the shop assortment
• Presence of POSM materials
• Price levels for particular products
• Information regarding promotions for individual products

An additional information element for such a study usually has the form of photos of selected elements: a shop rack, POSM materials, shop entrance, etc.