supervision of retail distribution pointsThis study focused on supervision of selected distribution points in terms of:
- Exposition and location of products on shop racks
- Observing good merchandising principles poland polish
- Presence of particular brands
- Share of particular brands in the shop assortment
- Presence of POSM materials
- Price levels for particular products
- Information regarding promotions for individual products
An additional information element for such a study usually has the form of photos of selected elements: a shop rack, POSM materials, shop entrance, etc.
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