Our offer comprises a wide array of marketing study, which can be subdivided depending on the applied study techniques and study subject-matter.

According to study techniques:

• Quantitative study: Internet surveys, face-to-face surveys (paper surveys, CAPI surveys, study in commercial centres), telephone surveys (CATI)
• Internet qualitative study: extended interviews carried out using existing Internet communicators, moderating focus discussion groups on private forums or chat rooms
• Traditional qualitative study: extended interviews using face-to-face method, group interview in focus areas
• ‘Desk study’
• ‘Mystery Shopping' type study

According to the study subject-matter:

• Market study, branch analyses
• Service quality study
• Customer satisfaction study
• Examination of consumer demand and preferences
• Study on product / service users and purchase motivations
• Examination of price flexibility
• Segmentation Analyses of customers
• Tests of packages, products, names, promotional campaigns
• Supervision of retail distribution points
• Examination of a brand image in Internet