Studying demand and preferences of a target group is realized separately for various types of clients, depending on the demand:
- individual customers
- companies
- public institutions
This study provides answers to the following questions (among the others):
- what type of product or service (from the given branch) does a customer buy? How often? Where do they make such purchases?
- What does a customer look at when making a purchase?: packaging, contents, manufacturing quality, material, colours, price, validity date etc.
- Which of the characteristics of the product have the largest impact when taking decision about selection of a particular brand? How does a customer evaluate selected characteristics of products relative to individual brands?
- How does a customer evaluate the examined product? What do they like, what would they change, what is missing …
- How does a customer evaluate product or service substitutes?
- What does a customer think about individual distribution channels? What distribution channels do they prefer and why?
- Are purchases made in a planned or spontaneous manner?
- Is a customer looking for information on products or services? Where do they look for such information?
- How often do they look for such information? What does such obtained information typically cover?
Studying demand and preferences can be realized using qualitative or quantitative Internet studies (Internet surveys, group or individual interviews) or traditional studies (personal interviews, focus studies). poland polish
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